Is Content Still King? | Kenny Sebastian X OPPO

Everyone wants to be a creator. Nobody seems to agree on how. Are we all making content for the algorithm? Is AI helping creators or replacing them? Is it too late to start? And what does the future of content actually look like? To find out, I sat down with travel creator Tanya Khanijow, celebrity photographer Joseph Radhik, Simon Liu from OPPO, Ankit Rihal from Meta, and Vikram Channa from Warner Bros. Discovery for a conversation that covers creators, audiences, platforms, technology and everything in between. No hacks. No "guaranteed growth" tips. Just an honest conversation about where content is headed and what that means for creators. 0:00 - Intro 1:35 - Can virality actually be cracked? 3:42 - What the algorithm is secretly telling creators 5:06 - Why failure is part of the content game 6:57 - Is organic reach dead? 8:30 - The rise of accidental internet stars 10:00 - Overproduced content vs authenticity 11:17 - Why long-form storytelling still works 13:40 - The mobile-first creator revolution 16:18 - The “this can actually be a career” moment 18:17 - Creator burnout, pressure & unstable careers 19:45 - Joseph Radhik on shooting emotion over perfection 22:12 - When craft becomes instinct 25:20 - Surviving the algorithm without losing yourself 27:43 - Long-form vs short-form audience loyalty 32:14 - Why shooting content in India is hard mode 36:06 - Indian weddings are cinematic chaos 37:05 - AI is changing content creation forever 39:40 - Are creators living less and optimizing more? 41:27 - The wholesome “morning coffee” story 43:33 - The art of packaging content for clicks 45:15 - Lumo Labs & building tech for Indian creators 52:13 - What creators need to survive the next 10 years 54:39 - Rapid Fire: creator hot takes & unpopular opinions 57:20 – Outro #OPPOLUMOCreatorsLab #OPPOxDiscovery #OPPOxInstagram